embellishments for custom packaging
At Castle Pierce, we’re not just a packaging printer – we’re your dedicated partner in bringing your brand’s vision to life. With over 135 years of family-owned knowledge and culture, we’ve mastered the art and science of packaging. Here’s why we stand out as the preferred choice for businesses in Oshkosh, Wisconsin, and beyond:
embossing & debossing
Embossing and debossing are finishing techniques used to create a raised (embossed) or recessed (debossed) design on packaging material. The result is a three-dimensional effect that adds texture, depth, and visual interest to your packaging.
Common Embossing & Debossing Applications:
branding and logos:
Create raised logos and branding elements to make them stand out.
textures and patterns:
Create textures and patterns on packaging that simulate the look and feel of different materials, such as leather, wood, or fabric, to add visual interest.
security features:
Add security features to packaging, such as raised patterns and seals, that make it more difficult to counterfeit or tamper with.
windows
In the packaging world, windows refer to an opening or transparent panel on a package that allows the consumer to see the product inside and check quality and freshness. They’re a general plastic film or another transparent material, and they can be placed in different areas of the package, depending on the product type and the desired effect.
Common Window Applications:
showcase the product:
Allow your customers to see the product inside to better understand what they are buying and increase confidence in its quality, freshness, and safety.
highlight unique features:
Windows can highlight a unique feature or benefit of the product, such as a specific design element or ingredient.
build brand awareness:
Windows can be strategically placed to display branding elements, such as logos or slogans, and help build brand awareness.
gloss & dulling
Gloss is a finishing technique that creates a shiny, reflective surface on the packaging material. Dull is the opposite and creates a matte or flat finish. Glossing and dulling can be effective on various packaging materials such as paper, cardboard, and plastic films.
Common Gloss & Dull Applications:
enhancing visual appeal:
Create a shiny or matte surface that catches the eye of the consumer. This technique is often used in high-end products such as cosmetics and luxury goods.
highlighting key elements:
Contrast glossy and non-glossy surfaces to highlight key elements such as product names, logos, or other branding elements.
protective coating:
Gloss can create a protective coating on packaging to prevent scratches, scuffs, or other damage to the material’s surface. It can also protect against moisture and UV damage.
soft touch & laminate
Soft touch aqueous coating and laminate are both finishing options used in printing and packaging to enhance the tactile feel of the surface.
Soft touch aqueous coating is a water-based coating applied to the surface of a printed material, typically paperboard. The coating is formulated to create a smooth, velvety texture that feels soft to the touch, similar to the feel of a peach or rose petal. The coating can be applied to the entire surface of the material or selectively, such as to highlight specific design elements. Soft touch aqueous coating provides a matte finish that helps to reduce glare and fingerprints.
Lamination is a process where a thin layer of plastic film is bonded to the surface of a printed material, typically paper or cardboard. The plastic film can be transparent or matte and can be applied to the entire surface of the material or selectively, such as to highlight specific design elements. Soft touch laminate is a type of laminate with a velvety texture similar to soft touch aqueous coating. It also provides a more durable finish than soft touch aqueous coating, as it is more resistant to scratches and scuffs.
foil & plastic
Incorporate plastic and foil elements to create striking contrasts and textures. The interplay between different materials adds depth and visual interest to your packaging, making it impossible to ignore.
Foils are a popular finishing technique that adds a metallic or glossy finish to the packaging material. Foils add a touch of sophistication and security to packaging while providing functional benefits such as durability and protection.
Common Foil Applications:
branding:
A metallic finish for branding elements can help create a striking visual contrast between the packaging material and the branding elements.
security:
Foils can be used as a security feature on packaging to prevent counterfeiting or tampering.
holographic effect:
Foils can create a holographic effect for a unique and eye-catching visual experience.
glitter effects
For a touch of glamour and excitement, opt for glitter embellishments. These eye-catching accents catch the light and add a playful sparkle to your packaging, drawing attention from every angle.
Common Glitter Applications:
seasonal or special occasion packaging:
Glitter is often used for seasonal or special occasion packaging, such as holiday or birthday packaging. The sparkling effect adds a celebratory feel to the packaging.
children's products:
Glitter can add a playful touch to packaging for children’s products, such as toys, games, or crafts.
cosmetics and beauty products:
Glitter can be used in packaging for cosmetics and beauty products such as makeup, nail polish, or body lotion. The shimmering effect of glitter adds a glamorous and luxurious feel to the packaging.
custom embellishment features
enhanced shelf appeal
Embellishments can add an extra touch of elegance, sophistication, or excitement to your packaging. They can help create a striking visual contrast, highlight key elements, and draw attention to the product on the shelf or in an online store.
increased brand awareness
Embellishments can help enhance brand recognition and recall by creating a unique and memorable visual identity for the product. They can also help differentiate the product from competitors.
improved perceived value
Embellishments can create the perception of higher quality and value for the product, which can help justify a higher price point and increase the likelihood of purchase.
Finish Strong with Embellishments That Captivate
The right embellishments turn packaging into an unforgettable experience. From elegant foils and rich textures to striking glosses and intricate embossing, our embellishments add a touch of sophistication and creativity to your designs. Let your packaging tell a story that resonates with your audience and sets your brand apart. The details make all the difference—let’s create something extraordinary together.
