NurturMe

Boosting NurturMe’s Packaging Success

NurturMe is an organic family food brand based in Austin, Texas. Our team was first introduced to NurturMe in late 2015 through a customer referral. Their initial order was for a small trial run of metalized film for packaging their healthy Quinoa Squares. The plan was to ship the film to rural Minnesota for a packaging trial and day of R&D. The team from NurturMe would also be making the trip from Austin to attend this trial.

NuturMe’s Tight Deadlines Lead to Potential Delays

As often happens with product unveilings, the timeline was very tight. The printed film — which was scheduled to rewind on a Sunday morning — needed to be at the co-packer by 8 a.m. Monday morning. Despite the tight turnaround, the trial needed to go off without a hitch in order to meet contract deadlines. In support of our customer, we took matters into our own hands.

Our Customer Service Team Goes the Extra Mile

We were willing to go the extra mile (literally) and do whatever it took to help them have a successful product launch. In order to meet deadlines and ensure all contract deadlines were met, a Castle Pierce sales rep loaded the printed film in the back of his Camry. He made the 390-mile drive and personally delivered the film in time for the trial. The packaging trial was a success! More importantly, we established trust with the NurturMe team, which helped us build a long-term, mutually beneficial business relationship.

The Partnership Continues to Grow

The trust that we earned on a sub-zero morning in middle-of-nowhere Minnesota fostered an incredible partnership, and CastlePierce now produces the packaging for the majority of NurturMe product lines. Upon learning that we could also produce the five-pack cartons that the Quinoa Squares pouches were to be sold in, NurturMe once again put their trust in us. We signed on to produce what is arguably the most important packaging component — the retail carton that catches the attention of the end customer and drives an initial purchase. Since then, the tremendous growth that NurturMe has realized is due entirely to their absolutely fabulous line of products, unique take on a growing market sector, and a wonderful team of innovative minds.

We couldn’t be happier to partner with such a great company and look forward to helping them further their success in any way we can.