custom packaging for health & beauty products
health & beauty packaging
Image is everything when it comes to haircare, skincare, cosmetics, and wellness products. In today’s world of social media influencers, health and beauty packaging needs to look great and be functional and safe. From refills to travel sizes to pouches and bottles, we’ll help you design packaging that highlights your health and beauty brand and ensures safety, effectiveness, and marketability.
skin & hair care
Skincare and haircare products — including moisturizers, shampoos, lotions, and masks — are designed to improve skin and hair’s appearance, texture, and health. Folding cartons offer a way to display your products while also creating inserts which hold product in place on the inside for a fantastic unboxing experience while also functional to share product usage tips.
cosmetics
Makeup products like foundation, lip balm, concealer, and eye shadow pair well with flexible packaging, which suits a variety of sizes and formats. Pouches and satchels are perfect for travel, purses, or sample sizes that let customers try before they buy. We help bring your brand to life with cosmetics packaging that’s not only eye-catching and on-trend but also is built to protect your products and connect with modern beauty buyers.
variety gift packs
Variety gift packaging is a fun, creative way to bundle different items together in a single, well-designed package. Great for holidays, special occasions, or corporate gifts, it adds a personal touch with eye-catching designs and thoughtful layouts. It not only makes the unboxing more enjoyable but also helps the whole gift feel a little more special.
personal care
Personal care products include items such as deodorants, antiperspirants, feminine hygiene products, and shaving products, among others. Stand-up pouches, flat pouches, spouted pouches, plastic films, and foil laminates are often used for these types of products to ensure freshness and protect the product from air and light.
supplements
Vitamins, minerals, and other dietary supplements designed to support overall health and wellness are a continuously growing market. Blister packs, sachets, or stand-up pouches are common for tablets, capsules, and powders and are easy to fit in a purse or bag for on-the-go consumers. Spouted pouches can also be an ideal solution for liquid supplements, such as energy drinks or pre-workout drinks.
health & beauty packaging applications
- bath salts
- bar soaps
- blushes
- cleansers
- contact lens solution
- feminine hygiene products
- foundations
- lip balm
- lipsticks
- liquid supplements
- lotions
- mascaras
- masks
- moisturizers
- serums
- toothpaste
- vitamins
- wipes
sample & travel sizes
Many health, wellness, and beauty products are used for travel and taken on the go. Flexible packaging solutions are lightweight, small, and easy to store in a bag, purse, or suitcase, so it’s an ideal solution for today’s busy consumers.
airtight & resealable
Our high-quality adhesives and barrier films help ensure freshness and prevent leaks, which is ideal for many skincare products. Resealable options also make it easy for consumers to continuously use the product as needed.
sustainable
As consumers look for more natural and green health and beauty products, sustainable packaging options can help you live out your company mission and connect with eco-friendly buyers.
why packaging matters in the health & beauty industry
In the health and beauty space, packaging isn’t just about looks—it’s a big part of how customers experience and trust your product.
First Impressions Drive Sales
Before someone ever tries your product, they see the packaging. If it’s eye-catching and well-designed, it can stop them in their tracks and spark interest right away.
Standing Out on the Shelf
The shelves are crowded. Great packaging is what helps your product rise above the noise. Whether it’s a bold design, unique shape, or thoughtful branding, your packaging tells your story at a glanc
Regulatory Compliance
Health and beauty products must follow strict safety and labeling regulations. Packaging ensures you meet these requirements, whether it’s listing ingredients, expiration dates, or usage warnings—helping you avoid legal issues and build consumer trust.
Product Protection
From keeping out air and moisture to preventing leaks or spills, good packaging helps your product last longer and stay safe. It protects both your formula and your customer, start to finish.
packaging trends shaping beauty & wellness
Packaging in the beauty and wellness space is going through a bit of a glow-up. As customers expect more from the products they buy, not just in quality but in how they’re presented, brands are stepping up their game. Here are some of the biggest shifts happening right now:
Sustainability Is the New Standard
Recycled materials, biodegradable wraps, and responsibly sourced paper are no longer nice-to-haves—they’re becoming the baseline. Companies are trimming down excess packaging and making smarter choices to reduce waste and keep things planet-friendly.
Less Is More with Minimalist Design
There’s a growing love for clean, simple packaging. Think soft colors, sleek fonts, and clutter-free labels. It feels fresh and modern and lets the product speak for itself, especially when natural ingredients or transparency are part of the brand story.
Refill, Not Replace
Refillable options are picking up steam, and for good reason. Whether it’s a reusable pump bottle or a sleek jar with replaceable pods, customers are loving the idea of cutting down on waste without sacrificing style or convenience.
Inclusive & Ergonomic Designs
More companies are embracing designs that are accessible to all users. This includes packaging that’s easy to open, read, and use—beneficial for people with disabilities, visual impairments, or dexterity challenges. Inclusive packaging helps build brand trust and shows genuine care for diverse customer needs.
Let’s bring your health and beauty packaging to life! Reach out today to get started.
